Currently, 92% of law enforcement departments are using social media, and 72% of police chiefs say it helps them respond to emergencies. However, most often social media is being monitored manually.
I had the opportunity to sit down with the Cyril Rayan, the Co-Founder, President and CEO of Resiligence of San Jose after a Business Recovery Managers Association of Northern California (BRMA) meeting in San Francisco. Resiligence is in the business of ensuring safe communities by providing technology solutions to mitigate and prevent emergencies. Their products include TipNow and TipNow Social.
RS: “Ensuring safe communities” through technology, how are you implementing that?
CR: I saw an opportunity to support our communities with a simple to use technology solution that not only detects emergencies but prevents them. In addition, by utilizing the power of social media, organizations can now monitor multiple social media feeds, be alerted to incoming information and tips, and transmit information directly to security personnel and first responders.
RS: Can you be more specific on how this works?
CR: By avoiding costly onsite software or hardware, our SaaS model provides a less expensive and more efficient way to aggregate information from social media and blogs, including Twitter, Facebook, YouTube and Flickr, generating relevant alerts and creating a dashboard for the Emergency Operations Center (EOC) during emergencies. The alerts are marked as an incident and the system provides simple and clear categorization of incidents – life safety, infrastructure, environment, property, etc. There is also a mechanism within the system for filtering these alerts to eliminate those that are not relevant.
RS: Can you give any examples of how an Emergency Operations Center (EOC) might use your products?
CR: During emergencies TipNow Social can help track missing people, locate people who are trapped and need help, and identify other key issues arising because of the emergency. TipNow Social provides an important additional tool for every Emergency Operation Center (EOC) in the nation.
RS: You mentioned to me at the BRMA meeting that TipNow has actually saved lives?
CR: We have prevented a suicide for one of our customers. We have found persons and provided help for depressed people in distress through TipNow Social. We prevented gun violence using TipNow at the College of the Sequoias in Visalia, CA. The TipNow product is a texting, mobile app, email and voice based anonymous reporting system really revealed its usefulness in this case.
Here is an ABC news media vid on TipNow about gun violence prevention at the college campus in California
In Redwood City, California, a missing person was found in just 13 minutes by a Twitter hit and a photo that was put out to the public a result of TipNow Social’s aggregate capability.
RS: I imagine one of an EOC biggest challenges is to quickly assimilate information so that appropriate resources can be deployed in a prioritized manner; What can you tell us about those challenges?
CS: Most inbound communications during crises tend to be phone initiated, which both discourages some in the community to respond because of anonymity issues and potential overload of an EOC call center or established 9-1-1 dispatch center. Creating the ability for the community to send information efficiently and anonymously using TipNow provides the ability to the EOC to communicate back to the “tipster” anonymously.
Also during emergencies we know that people post on social media. So monitoring social media is no longer an option, it is a must have for emergency management. We have found that social media monitoring can be used is to prevent possible campus shootings, drug issues and even cyber-bullying.
RS: Thanks for sitting down with me today. Where can we learn more about Resiligence?
RS: Thanks again, in addition, I found these Case studies particularly interesting:
Thanks for reading. Any comments to share? See the link below.